As you may have seen, Jaguar have stopped making cars. They will not be selling any more new cars for the next year. When they do start selling cars again in 2026, they will be double the price. And they will be battery only. So it's Ta-Ta to Jag. Then again, since JLR sell six times as many Land Rovers as Jags, maybe wrecking the big cat badge is not completely insane. Maybe.
That’s sad news. I really liked the F Type and was hoping there would be a successor to their sports car range.
It’s so hip. So fresh, so yaaaaaar! Let’s all sit around drinking red wine and breaking a sour doh loaf and discuss the new fresh design ‘language’…… got no issue with the change of logo etc, I find though the use of these ad agencies with no contextual knowledge of the market sector utterly vile…..
Electric is probably the product for the audience in their ad. Except most of that audience, many mentally ill and unable to know what is fact from fiction, can’t afford them. Simply another example of a big brand not keeping their core customer in mind. Disney. Bud light immediately spring to mind
Makes me think of all the new Minis, most of which are the size of a Range Rover. All electric too soon. Lost the plot entirely. Shame about Jaguar. I loved my XKR convertible in Mex, even when the discolights on the dash were all on! LOL
Hope their electrics are better than the 2.0d ingenium engines. Had a lovely XE R sport AWD. Nicest car I’ve ever owned. Unfortunately needed a new engine at 50k ! Replacement engine fitted by Jag was using oil at an alarming rate so got rid. Shame really as I loved that car
FFS, Jags are built in Brum (well, Castle Bromwich) this advert belongs in an Andy Warhol vid. Can’t help but think completely leccy is a mistake. I’ll stick to my stag.
Old Ducati owners whinge about the World leaving them behind. Part of getting old is becoming no longer relevant nor the target audience for anything other than stairlifts and funeral plans.
Electric car sales have slowed here. Diesel cars that were withdrawn from manufacturers ranges have re-appeared. Hate to say ‘told you so’…as it is probably just timing, but recently I bought another diesel. Renault 5 e tech ‘up to 249 miles range’. Note UP TO. Probably half that in cold weather. Big lump of a Skoda, fill the tank. Up to 1252 kilometres range. Hmmm. As to Jaguar. They ceased to be years ago.
I asked the AI Bot thing to give a a faux intellectual critique of a motor car advert "A Masterpiece of Misdirection: A Critical Appreciation of an Automotive Advert" At first glance, the latest car advert from "Gleam Motors" strikes a chord with its ambitious visuals and lofty promises. The advert presents a utopian vision of modern driving with grandiose declarations of freedom and innovation. It's a compelling façade, meticulously crafted to draw viewers into a world where Gleam Motors reigns supreme. However, the advert’s brilliance lies not in its content, but in its sheer confidence to distract from reality. The advertised vehicle, despite its dazzling representation, is widely recognized for its below-average performance, questionable reliability, and uninspiring design. This advert is a masterclass in the art of embellishment, turning mediocrity into an illusion of magnificence. In the end, the true genius of this advert is its ability to make viewers momentarily forget the car's lackluster reputation, leaving them entranced by a fleeting dream. For that, we must tip our hats to the creators for their exceptional skills in creative misdirection. Perhaps the same AI Bot is actually in charge ? Brilliant
Dreadful. Hard to watch… bye bye Jaguar… Rawdon Glover (MD of Jaguar) says any pushback on the rebrand is just ‘vile hatred and intolerance’ I guess the wokerati should know all about that… I had a lot of family worked at Jaguar in Brum. Bloody shame…
OK. All across the nation, such a strange vibration People in motion There's a whole generation with a new explanation People in motion, people in motion but not in a jaguar. chortle.
The whole world is leaving us behind. Ducati used to be a quirky italian company building esoteric motorcycles battling against the mainstream. Now Ducati are the mainstream.
Yes, pretty much written by Copilot. I did edit it down as the original had more references to cars - which are not actually present in the Jaguar advert. I did not add even a word myself. The prompt is the important part - what you are asking it to do. In this case I asked for a "Faux Intellectual" response. So that set the tone of the reply. At work we use our own AI language model and it is very useful. For complex emails I will write something out myself and then copy and paste the text into AI. Then with the prompt: Please rewrite for grammar and clarity : It will then rewrite what I have done and if it is better version than my original, then I can copy and paste into the email, a few tweaks - and use the AI version of what I have written. Depends who you are writing to. You may loose something of your own expression, but it will be more professional and less likely to be misunderstood. You can also copy in text and ask AI to Please provide a summary - and it will do. I asked AI to check an email from an auditor that made references to various accounting standards - asking whether the text was : is this factually correct ? At work a mate was looking to buy a camera for his daughter - so I offered my Panasonic G9. Prompt: is the Panasonic G9 a good camera ? So it is very useful. We were told at work to make the prompt as specific as possible.
