Yeah, saw this on stalkbook this morning. It's a nice tail; convienient though how it's floating around at the same time as a thanks story for a Sainsbury worker being super helpful and changing an old gents wheel for him because of a puncture. Now, I know I am pessimistic but I'm just not surprised by anything these add agency's would do these days. (Sorry if anyone works for an advertising agency, it's not about blame, it's there job to maximise exposure and it clearly works in these cases). If it's real then great stuff, good on Sainsbury's. Phill Aged 29 1/2