Selling a Ducati, is very much like making love to a beautiful woman: you've got to caress the body, breath softly and gently on her, and give every inch of it your loving attention. And make sure you've got a nice wet sponge.
Personally I would rather get paid to work on them than sell them, not my forte!. Out of interest does anyone know who would earn more?
Funny thing is, been in sales 30 plus years, from carpets to timeshare to insurance to telematics and other products now, managed contract rev of £100m pa in my last role yet am being sent on a dipping course for key account management next month. Sigh.
In a Ducati dealership I would think it would be very close money wise sales/ mechanic, however in the motor trade I would say the salesman could earn more money.
Been in sales for 10+ years, before that service engineer, before that RAF radar tech. Never thought of sales as a career until the opportunity popped up. I agree with various posts here, you can sell just about anything if you know enough about a product. Sure having a passion for what you are selling is an added bonus, but when you are facing month end behind budget its your selling skills that will get you out of the hole, not your passion for the product.
I suppose I've been lucky and only dealt with dealers who love biking. I'm not sure I could stand a Dixons/PC World version of a bike dealership where the salesman are all spotty 19 year olds called Dean who wouldn't know the difference between a top yoke and his bellend !
There's an element of truth in that but if someone doesn't want to buy or can't buy for some reason then you are flogging a dead horse no matter how good you are.
Biggest difference that I've found with people trying to sell cars to the public after a successful stint at B2B. Is being able to talk to the public, seem some people with brilliant CV's just crumble at being able to get on with a great selection of the different type of people who walk in through the door. Shoe on the other foot & I landed a very good opportunity to make some money a few years ago & escape the motor trade. I really was a fish out of water, getting appointments was hard enough & then trying to steer potential customers to what we had stock of compared with what the brochure offered was to much for me
People generally buy cars as a mode of transport getting to and from work, going for the weekly shopping, bikes are a passion for most of us and because we have this passion for what we hold dear to us our bikes , we expect the people who sell them to have the same idea. I sold cars for 25+ years and had no real enthusiasm for them, they funded my happy times.
I had to go to another country ( Northern Ireland techniclally is another country, 2 hr drivew from Dublin ) to ride the 899......imagine that... You you guessed it, we have a local dealer here...its all about "criteria" it seems.
