The red Icon will come in at £6,895; the more original yellow paint scheme will cost £6,995. The rest of the line-up, which includes the Scrambler Full Throttle, Urban Enduro and Classic, will be priced at £7,995. Read more: Ducati Scrambler prices announced - Motorcycle news : General news - Visordown
I think they are a grand or so too expensive to become another icon bike. They would make a great second bike or even possibly a good daily hack but there is better out there for a lot less.
I reckon this bike has got to compete with the Yam MT-07 on performance and price. That means under 6K. Hard to tell without seeing the bike in the flesh but from the latest pictures on the other thread the standard of finish does look very good. Look closely at the Yams and its not hard to see where they've kept the costs down. If the Ducati is really nicely put together they might get away with being £1500 dearer. But 2.5K more is really pushing it. The red one is growing on me. Might make an interesting second hand project buy in the future but the lack of space for the airbox and throttle bodies caused by that tank might limit the scope for engine swapping fun and games.
Let's face it if you want( not need) a Ducati that is a good price, I'd buy one. If you want a Ducati you're not going to buy a Yamaha even if it is cheaper.
MCN suggested that its now fashionable to own a Ducati again, the Panigale being the most desirable object according to GQ. I'd agree given that I was looking for an R1 until I saw the Panigale. Test rode the 899, loved it but couldn't afford it given that I wanted to own the thing after 3 years not change it for another. What it did do is draw my eye to the rest of the Ducati range, my phobia was cured, i had confidence in the brand based on my test ride and hence I'm now smitten by an 848 (though I've kept the Honda for when its at the menders, I'm confident but realistic).
About right at 7k. I paid 6k for my Monster S2r back in 2005 with same engine (ish). I think 8 is a bit steep though, plus the usual bling.
I don't think you can compare it to a Yamablah. A fairer comparison would be the Triumph Scrambler at £7699 and the Scrambler Classic at £7999, so pretty close. If I had to chose between the two I would go with the Triumph as you would get a deal from the dealer leaving you about £1000 to spend on exhaust/filter/remap/rear shocks. Which is what I did to my Thruxton. The aftermarket parts range is far broader and given this is about being retro the bike itself has a lot more heritage than a Ducati Scrambler Having said that, with Mrs749er having got her CBT and doing DAS next spring a Ducati Scrambler would probably be a better choice for her as its lighter and narrower.
When was the last time you saw a brand new Ducati starting sub-7k with the new extended warranty? EPIC pricing. They will sell like hot cakes. And hopefully fund the next generation of top end Superbikes and other halo models. And if you're wanting a Ducati, you're wanting a Ducati. Not some crap piece of budget built MT07.
Ducati do not sell bikes to compete, they sell bikes to people who are willing to pay more, for a little exclusivity. I do not think they will sell like hot cakes, though they will sell well due to people havng the chance to buy a Ducati in name. Ducati do have to be careful
It depends on whether the bike is being considered by a seasoned rider or a newcomer. Newcomers don't necessarily appreciate that Ducati is biking aristocracy. They are less likely to buy a badge and they do make comparisons which wouldn't stand up for the rest of us. I wouldn't buy the Yamaha either, I might add, but I doubt if I'm the target buyer.
I think you're all trying to read into something that isn't there. The Scrambler is a nice motorbike at a fair price. It's dearer than the Yam because Ducati's profit margins dictate it - they make less bikes so need to charge more per unit. It's as simple as that.
Ducati are a business and in the business of making profit through selling bikes at an optimal price point to maximise 'value' for their investment: profit, brand promotion, customer acquisition and retention, market positioning, and market/sector wallet share. Think of the Scrambler in those terms and in relation to other bikes...
