I received an email last week from Ducati saying there’s another Lamborghini edition on its way. We had Diavel the Streetfighter … what’s next ?
I cant understand why they haven't looked at releasing these upgrade as a kit to retro fit on your own bike or new bike, in a similar manner to the old Pista Kit from the 996 /998 era would mean that more of the kits would get into the hands of the users rather than sat in offices etc.
these paint jobs with a few trinkets are bull for me, and attract the not very switched on purchaser that wants a piece of Ducati action, even in the mindset it'll be worth a load more in the future. to pick up on the point above, I would love to see a V4 base and Pista kit that is aimed at the track day rider compiled by the factory. where performance is the key not bullshit shiny bits. Yes of course all of the correct stuff is available to be sourced by yourself if you have the inclination and time. I guess someone somewhere sees more money being made on the sticker kit specials that stuff for the real rider.
I'd rather see a more restrained 2025 V4 SPS version (white numberboards, gold pinstriping, ful exhaust system plus a paddock stand and a smattering of carbon, not much more). Somehow these models seemed to have more of a tangible added value in the past (in terms of what you were actually getting for your money) and were a permanent extension of the flagship variant range. IMHO a successor to the D16RR is long overdue. That would seem more worthy of the £75K asking price, instead of the price this latest incarnation is demanding. As has been said, a MM93 replica cannot be that far away, which I feel will have a wider appeal. As for the pricing structure, there will surely come a point where Ducati's bubble will burst, in terms of what they believe people will pay. I don't believe the 2025 V4 Tricolore Italia, is a bike that at least for the next 10-15 years is going to go appreciably up in value or represents a sound investment. For that kind of money you'd be better off buying a tatty mid 70's 911, throwing a dust sheet over it and sellling it 5 years down the line, to recoup your money and some.
This product isn't aimed at any of you lot. It's aimed at a small number of super high net worth collectors who just want one of everything produced in their collections. Most will never see the light of day and just live out their lives in a cacoon until the time comes when they'll get pushed through Coy's or Monteray etc as a complete collection. All the major brands elite brands have been doing this for years, Ferrari, Lamborghini, McLaren, all of them. Different paint, some stick on tat and a limited run with a handshake and a reacharound for your trouble. The exclusivity comes from the fact there's so few around, not what they got on them, and for some mfr's you have to be invited to buy one. Case in point GT3 porsche, that's why you saw shit loads of Taycan's suddenly flooding the market, it wasn't because electric cars are crap etc etc, it was because you needed to have owned a certain number of Porsche's to be allowed to buy one, so they said fine, I'll take 5 taycan's and the minute the blokes name was on the orderbook for the GT3, he flogged the taycan back to the dealerships without ever having driven it. I once watched a man buy £2m worth of cars so he could spend 850K. Perceived value and exclusivity. They'll never sell that package as a standalone. You want it, buy it all individually or get an edition bike. But you won't get the paint job or the signature and CoA from the rider and CEO of the brand, and you definitely won't get the reacharound. So in summary, if you lot are even asking why this exists... it's not for you.
