You can't judge the looks as the lights, exhaust system and wheels are not the finished article. Based on the fact BMW have sold out of their retro modern RnineT I think Ducati could be onto a winner here if it reflects well on the original scrambler.
I quite like the look of this, I have been thinking of adding a Bonneville to the Plug Cave and I may just hang on a bit. The S1000 BMW Strada look's like a right sack of spud's.
It surely is only a 696 engine? I'm sure it will be well received, the triumph scrambler has been popular