Its good business for them. Some people do have more money than sense, but if you have the money, why not I guess. If we were all sensible, we'd all be on 650cc Hondas.
^ This. I think it’s great they release more bikes with improved specs. When the v2 came out I specked up what I wanted. Decided it did not offer good vfm so did not buy. I think the SP was good value compared to the old V4s but not a bike I would buy. I have ordered a V2 Bayliss as compared to the standard v2 it’s good (imho) value in comparison.