V4 Ducati's Pricing

You are correct on the 2015 bikes. I did a bit of research a while back as I was contemplating buying one. There are numerous horror stories about them and an ongoing law suit where a certain famous racer lost his life. Put me off so I got an s1000rr (which is another story!).
I think the 2017 onwards bikes are the ones to have.

 

How much is a new V4S from the showroom?

 

Not a line but more what I believe is VFM and in part it's probably more of a thing now than previously for me. As much as I would love a V4 in the garage I really struggle to see the value in them over other bikes. And, for me at least I don't do enough track days anymore to justify spending that amount of money on something I just wouldn't use.

Also, other than the Pani there's nothing in the Ducati range that appeals to me, again partly down to cost but partly down to the looks of the new bikes. The new Monster isn't a Monster as far as I am concerned, the Multi V4 just costs way too much over it's competition, the new Diavel, well the old bike was never my thing and the new one just looks terrible IMO. Scramblers are OK, but I'm not in the market for that type of bike.

I think the icing on the cake is the so called limited editions, yes they're limited but they're nothing special and you're paying a huge premium for little more than a paint scheme.

 

I don’t know what the Ducati pricing model was before the 916 came out but certainly in the mid 90’s they were a very expensive bike.

I think they actually became a little more affordable in the 2000’s but since Audi took over they have been moving back towards that ‘Ferrari of the bike world’ pricing model.

I did a little number crunching in another thread:

1996 RRP - Inflation adjusted using UK RPI to today’s equivalent prices.

1996 916 Biposto £12,500 - Would be £29,379 at today’s prices - way above the £22,295 list price of a base model V4 2022.
1996 916 Senna £14,500 - £34,080
1996 916 SP3 £16,000 - £37,605


2001 prices - adjusted to today using RPI inflation:



748 £17,636
748S £19,699
748R/996 Biposto £22,484
996S £24,856
996R £35,066


2007 1098 prices:
Base model: £11,250.00. =£19,588 Today
"S" model: £13995.00. =£24,367 Today
Tricolore model: £15995.00 =£27,849 Today


In 2009 the 1198S was £14,950 - in todays money that’s £25,250. 2022 V4S = £25,995

2013 1199R £27,000 - todays money = £38,921

They aren’t too far off equivalent prices today so it looks like Ducati dropped it’s prices for a while in comparison to the 1996 prices and now they have crept back up

Perhaps part of our perception of the premium pricing is that wages aren’t keeping pace with inflation - which puts luxury priced items further into rich man’s toy territory.

I remember my Dad going out on a group ride back in the 1997 and swapped bikes for a while to try a 916 - the guy on the 916 was part of a family that owned a local factory - and they weren’t short of money. The sort of people who had money to drop on a 916 back in the day weren’t the average working man.


On a separate but related note:

Obviously at the moment inflation is rapidly affecting the affordability of everything. The wealthy - with real excess disposable income aren’t affected by this as much as those on a monthly salary.

So luxury items like Ducati’s are some of the first things that get dropped from the wish list when people are having to use their normal ‘excess income’ to cover energy bills and food.

Take the 959 for example - it was £13,250 back in 2016 when it was first released. Today that would be £18,064.
The V2 was £14,995 on it’s 2020 release and £16,795 in 2022. If I take that 2022 price and put it in the inflation calculator as a January 2022 value - then it returns the rather scary figure of £18,934 today.

That would mean if Ducati kept it’s prices inline with UK inflation the V2 would have gone up by £2169 in 11 months.

We are living in interesting times!

 

Is that the ‘on the road’ price including registration and tax though?

 

In addition to all manufacturers rrp the following is due:

These figures are never included in manufacturers stated prices because they are set by the UK government and are subject to change.

UK vehicle registration fee is £55
Tax for a year is £101 for bikes over 600cc

 

To be fair its not just Ducati bumping up their prices.

I think most of us have a point at which we question the value we would get from the money spent.

I can't see me ever spending £20k + on a motorbike at my point in life. I said my V4S Multi would be my last big expensive bike and nothing has changed my viewpoint. The fact that the same bike is now £2k more than the RRP when i bought mine and actually £3k more than i paid makes me appreciate what i already have.

 

I have been here recently with the v4r, I initially balked at the new price and the higher cost of the race kit.
I’ve got my head around it a bit but Im still close to that line where I think they are taking the p a bit too much.
Expected more updates and revisions and was a little disappointed when I first saw the reveal and then they chuck in the £4k base price increase and higher cost of nearly £7k for the race kit.
I love Ducati and are definitely in the category of just take my money but Ducati needs to be careful they don’t over do it, give us quality kit, technical innovation, performance and stunning looking bikes and I’m good but the demographic buying into this ain’t stupid and it’s not all about a shiny red paint job.

 

Is the rumored 6% V4r price increase in January, just that bike or across the whole range?

 

Whole range afaik

 

At this point in my life, buying a brand new bike has never been less appealing to me… Very personal opinion, yours may differ.

Firstly because the more I work on my bikes, the more I truly love how rewarding this is. It is slowly becoming a real passion. I simply couldn’t face a warranty system that denies me the right to do my own oil change, among other things… Not happening anymore.

Secondly because I can’t help feeling that the money asked today for new bikes is way over the actual value there’s in it.

 

Which would make a V4S Multi £22,000 even before adding radar.

And a V4S Panigale over £29k.

 

Cars have gone through the roof too. Cash is king again. PCP and HP deals are going to get silly. Save up kids…

 

Ktm 1290 adventurer are being offered at £15900 brand new with the tech pac and panniers . Its got adaptive cruise and a quick shifter. I went a test ride before buying the multi which I preferred. But at nearly £9000 of a difference; the multi is not value for money.

 

Yes but the Ktm will lose value much quicker than the Multi with the KTM pricing policy. So I doubt it will work out better value.

 

Accessories as well? Wheels and exhausts? Or just bikes?