https://www.cleanyourcar.co.uk/poorboys-wheel-sealant This stuff won't make the wheels cleaner, but if used right the muck comes off with just a spray from a hose pipe. Expensive but lasts for years. I'm only halfway down a tub in over two years doing 3 bikes !
I tried Poorboys wheel wax, put a test area on my wife’s white wheeled scooter, left it for a week to get covered in brake dust, rubbed across it with a dry cloth, no different to adjacent untreated area, did same with wet cloth, same result, poured water on it using a hose pipe, again no different to surrounding untreated area, verdict?, it’s snake oil, makes no difference, waste of £15, don’t bother.