According to the internet Ducati made 51 million and KTM 130. I get Ducati are a fairly niche premium brand but flat growth while the competition is at >10% isn’t great. You don’t invest in R&D, quality control and staff wages by not growing... I think they need to provide innovative performance further down the model line and not rely on a city commuter as the access point into the brand.
Ferrari do this view is about to cost JLR a fortune after several years of record growth and profits... and has been the downfall of many companies. Short term greed of Directors and Bonuses create this in many companies
Only figures I've looked at are for 2015. One corporate annual report is enough for me but here they are: http://www.ktmgroup.com/globalassets/media/files/financial-reports/2016/ktm-ag-gb2015-e.pdf http://www.ktmgroup.com/globalassets/media/files/financial-reports/2017/gb2016-e_web.pdf http://www.ktmgroup.com/globalasset...al-reports/2018/ktm-ag-annual-report-2017.pdf That year they sold 180,000 bikes overall. 71,800 of those were off-road bikes but only 22,000 of those were competition bikes. The remaining 49,000 were road-legal enduros. So their off road sales (competition and road-legal combined) three years ago accounted for only 40% of their overall sales, so even after those bikes are taken out of the equation they substantially outsold Ducati on purely road-going bikes. And their road bike sales percentage has increased since then with the new Adventure and Superduke models. They're doing something right.
Selling being the key word. They may be dearer than the opposition but they're going out the door. TBF The Honda Grom which is a clown bike is £3300. I never understand why any learner buys a new 125 when the first thing I wanted to do with mine when I had one was pass my test as soon as possible and get rid of it. But if the kids like them, who's going to turn their money down? PCP may have a lot to answer for. At least the KTM 125s have race pedigree. If you're 17 that matters.
Another oddity with KTM is they sell single cylinder bikes for 10K which is astonishing. But then again their big singles are by a country mile the highest performance thumpers you can buy anywhere. Whether Duke or Husky flavour they come dripping with top spec parts and (a statistic I've always found remarkable) if you take the 690R/Husky 701 they've managed to produce more bhp and more torque than the Yamaha MT7 twin from the same capacity but done it with only one piston. So the MT07 is cheaper, yes, but it's cheaper in every sense. I think the crucial thing is, the KTM singles may be be expensive but they're still affordable, especially when you look at the spec you get for your money. But when you get up to the 15K and upwards big twins, which are the bigger sellers, KTM are competitive and invariably cheaper than Ducati, and if you know how to play the KTM's buying game, they can be a steal in comparison.
Your stuck on one for longer now though - which I think is totally wrong tbh, but still can’t get my head round paying that much
Totally - step son is on a Harley 883 ( I’ve disowned him obviously) stupid trade in gave him 2500 for an old Mt03 I cost 1000 and pays 70 a month for it - why wouldn’t you .....
I think Ferrari have had double digit growth for a number of years now... I’m not saying that greedy shareholders and directors are a good thing, I am saying you can’t stay flat for too many consecutive years and run a successful multinational business.
Doubling in 30 years isn't really growth as such - populations have grown significantly too and the number of millionaires has much more than doubled and they have always 'capped' no of cars - revenue growth due to significantly increasing output volumes and market share is a different formula entirely... considering customers who can afford their products they have reduced sales in real terms Ferrari used to keep 7,500 as an approximate production cap in order to maintain the exclusivity of the supercar brand. However, they are increasing their production cap and hope to produce up to 10,000 cars! Ferrari annual production grew from about 4,000 in the 1990s to 5,000 in 2005 all the way to about 6,500 in 2010. Current production is around 80,00 cars. In 2015, Ferrari produced 7,664 cars (record sales for the company!) In 2016, Ferrari produced 8,014 cars. Definitely another new record! In total, Ferrari has produced upwards of 130,000 supercars! That’s a lot of horsepower! Recently, Ferrari announced that they will increase the annual production to 9,000, eventually to 10,000! The exclusivity of the brand will be maintained, but Ferrari will definitely get more revenue.
I read that, well read that they are still trying to off load, would sell part of and share with another car company, wanted If I recall something like 3.1 billion (or was that at last time they tried to sell) and blamed unions for sale falling through. @Exige maybe they fix their cap on population, and as that has expanded big time, they see more demand hence more money for them if they increase.
I mentioned population above (it hasn't increased significantly), and no they don't - it's individual short term gain for the current directors and no thought for the brand that generally guides companies - growth growth growth